Conservative attorneys general condemn Target for ‘Pride’ campaign, ‘transanity’
Indiana Republican attorney General Todd Rokita and six other attorneys general condemned Target for the company’s LGBT pride campaign, referring to it as “transanity.”
In a letter, signed by Attorneys General Tim Griffin of Arkansas, Raul Labrador of Idaho, Lynn Fitch of Mississippi, Daniel Cameron of Kentucky, Andrew Bailey of Missouri, Alan Wilson of South Carolina, and Rokita, the figures accused Target of promoting and selling harmful material to children. It also accused the company of violating its fiduciary duties.
FILE – Indiana attorney General Todd Rokita speaks during a watch party for Jennifer-Ruth Green, the Republican candidate for Indiana’s 1st Congressional District, in Schererville, Ind., Nov. 8, 2022. (AP Photo/Darron Cummings, File)
Darron Cummings/AP
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Rokita, the chief author of the letter, touted the complaint as part of his duty to protect children.
“We work daily to protect children and uphold parental rights,” he said. “In my role, I defend Indiana laws focused on these very priorities. Further, we look out for our individual states’ economic interests as Target shareholders. Transanity doesn’t sell. Let’s all unite around pride in America instead of falling into the trap of dividing along lines of identity politics.”
The letter itself was addressed to Brian Cornell, chairman and CEO of Target.
“As the chief legal officers of our States, we are charged with enforcing state laws protecting children and safeguarding parental rights,” the letter read.
“State child-protection laws penalize the ‘sale or distribution … of obscene matter.’ A matter is considered ‘obscene’ if ‘the dominant theme of the matter … appeals to the prurient interest in sex,’ including ‘material harmful to minors.’ Indiana, as well as other states, have passed laws to protect children from harmful content meant to sexualize them and prohibit gender transitions of children.”
It went on to outline Target’s recent “Pride” line as falling under that category, citing “girls’ swimsuits with ‘tuck-friendly construction’ and ‘extra crotch coverage’ for male genitalia.”
The company was further accused of anti-Christian bigotry through the promotion of a satanist artist.
“Target also included merchandise by the self-declared ‘Satanist-Inspired’ brand Abprallen, which is known for designs that glorify violence,” the letter continued.
“These designs include the phrases ‘We Bash Back’ with a heart-shaped mace in the trans-flag colors, ‘Transphobe Collector’ with a skull, and ‘Homophobe Headrest’ with skulls beside a pastel guillotine. Target also sold products with anti-Christian designs, such as pentagrams, horned skulls, and other Satanic products. One such design included the phrase ‘Satan Respects Pronouns’ with a horned ram representing Baphomet — a half-human, half-animal, hermaphrodite worshiped by the occult.”
“Target’s management has no duty to fill stores with objectionable goods, let alone endorse or feature them in attention-grabbing displays at the behest of radical activists. However, Target management does have fiduciary duties to its shareholders to prudently manage the company and act loyally in the company’s best interests,” it added.
Though suggesting wrongdoing on the part of Target, the attorneys general did not add any threats of legal action.
Will Hild, the executive director of Consumers’ Research, applauded the letter.
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“It’s become far too common for companies to put politics ahead of their consumers when making what should be business decisions, and more disturbing, we are witnessing companies like Target go after children as a way to further these political agendas,” he said.
“As the market has proven, Target’s actions are in direct conflict with what is best for their shareholders and customers. I applaud attorney General Rokita for taking a stand against this type of behavior and helping to protect innocent children from the warped woke ideology.”
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